| Bok/Tidning |
Författare |
Adress |
| CRM (Customer Relationship Management) |
Storbacka/Lehtinen |
www.ebokhandeln.com |
| CRM Handbook |
PricewaterhouseCoopers Management Consulting |
www.pwcglobal.com |
| Customer Capitalism |
Sandra Vandermerwe |
www.nbrealey-books.com |
CUSTOMER WINBACK:
How to Recapture Lost Customers - and Keep
Them Loyal |
Michael Lowenstein, Jill Griffin |
www.amazon.com |
| Bortom den nya ekonomin - Kunskapskapital och produktivitet |
Lorentz Lyttkens |
www.svenskaforlaget.com |
| Emotionsladdad marknadsföring |
Magnus Söderlund |
www.liber.se |
| Den lojala kunden |
Magnus Söderlund |
www.liber.se |
| Den nöjda kunden |
Magnus Söderlund |
www.liber.se |
| Det interaktiva företaget |
Solveig Wikström, Anders Lundkvist, Åke Beckérus |
www.niwl.se |
| Eating the Big Fish |
Adam Morgan |
www.ukbookshop.fsnet.co.uk |
| Enterprise One to One |
Don Peppers and Martha Rogers |
www.1to1.com |
Relationsmarknadsföring:
Från 4P till 30R |
Evert Gummesson |
www.liber.se
(Best nr 47-06397-1 ) |
| Karaoke Capitalism, Management for Mankind |
Kjell A Nordström, Jonas Riddarstråle |
www.bokus.com |
| Funky Business-Talang får kapitalet att dansa |
Kjell A Nordström, Jonas Riddarstråle |
www.caslnet.org |
| Guerrilla Marketing |
Jay Conrad Levinson |
www.gmarketing.com |
| Improving Marketing Effectiveness |
Robert Shaw |
www.profilebooks.co.uk |
| IT-affärer som gör revolution |
Ström, Pär |
hem.passagen.se |
| Kirurgisk marknadsföring |
Per Frankelius |
www.liber.se/ |
| Kund för livet |
Carl Sewell |
www.bokex.com |
| Kunden är ditt varumärke |
Eva Eriksson/Kenth Åkerman |
www.liber.se
(Best nr 47-04604-X ) |
| management.com |
Fredrik Arnander |
www.ekerlids.com |
| När kartan förändrar affärslandskapet |
Richard Normann |
www.liber.se |
| One-to-One Marketing |
Ola Feurst |
www.ebokhandeln.com |
| Permission Marketing |
Seth Godin |
www.svenskaforlaget.com |
| Relationship Marketing |
Ian Gordon |
www.amazon.com |
| Secrets of Customer Relationship Management |
James G. Barnes |
www.amazon.com |
| Sälj & Marknadsstrategi |
Caroline Monthelie |
www.salj.com
(Undvik fallgroparna 1to1, 2/2000) |
| Sälj & Marknadsstrategi |
Marie Lundmark |
www.salj.com
(Nyckeln till storkunden, 5/2000 med mycket CRM) |
| The Knowing-Doing Gap: How smart companies turn knowledge
into action |
Jeffrey Pfeffer & Robert I Sutton |
www.hbsp.harvard.edu |
| The Loyalty Effect |
Frederick Reichheld, Thomas Teal |
www.hbsp.harvard.edu |
| The One to One Fieldbook |
Don Peppers and Martha Rogers |
www.1to1.com |
| The One to One Manager Real-World Lessons in Customer
Relationship Management |
Don Peppers and Martha Rogers |
www.1to1.com |
| The stimulus factor |
David Freemantle |
www.superboss.co.uk |
| The Support Economy: Why Corporations Are Failing Individuals
and the Next Episode of Capitalism |
Shoshana Zuboff, James Maxmin |
Viking |
| What makes winning brands different |
Wördemann, Buchholz |
www.svemarknad.se |
| Vägen till lojala kunder |
Jesper Elling/Stig Jörgensen |
www.svemarknad.se |
