Elite Flooring
2004-01-19

CRM helps build customer loyalty

Sometimes customers need you to know more about them than they do themselves. That’s what Elite Flooring, an Atlanta-based provider of high-quality institutional flooring, has come to realize shortly after implementing Microsoft’s CRM software. According to Elite Flooring CEO Sean McCarthy, customer service is the company’s bread and butter. This is because the flooring industry is a commodity business where customers often have trouble recognizing differences in product quality or availability. The main differentiator then is customer service.

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